Trust vs. New
In the first session of my brand strategy course, I ask the kids what is the strongest brand in the world. Most say Apple. A few kids sense I'm going off script and will say Jesus or Michael Jordan. I offer up the US dollar.…
In the first session of my brand strategy course, I ask the kids what is the strongest brand in the world. Most say Apple. A few kids sense I'm going off script and will say Jesus or Michael Jordan. I offer up the US dollar.…
Facebook, Google, and Twitter have been in hearings with government agencies this week over their responsibility in Russia’s hacking of our elections. Here are some questions I would ask them: 1. Please raise your right hand and tell me if you are a media…
Homecoming and Coming Home I went to my first homecoming in twenty years this past weekend. Berkeley, where I received my MBA, is a spectacular campus that will graduate more kids from low-income households this year than the entire Ivy League combined. They invited me to…
A micropredator eats a tiny bit of the host, and a parasite eats a chunk. The parasitoid feeds on the host from the inside out until the host dies, and then leaves (think Alien films). The predator shows up and eats the host. It would…
My first book, The Four, debuted at #5 on the New York Times Bestseller list for hardcover nonfiction. Thanks for your support. Ask Me Anything I did an Ask Me Anything on Reddit yesterday (I’m so down with millennials). Below are some questions I found interesting. Feel free to ask…
Excerpt from my book, The Four: The Hidden DNA of Amazon, Apple, Facebook, and Google, which drops this Tuesday (10/3). Pre-order on Amazon — in hardcover, Kindle, or Audible — from Barnes & Noble, or from an indie bookseller. Clicks vs. Responsibility (from Chapter 4,…
The Worm Has Turned For the past decade, the loudest arguments waged regarding the Four (Amazon, Apple, Facebook, and Google) were about which CEO was more Jesus-like or should run for president. These platforms brought down autocrats, were going to cure death and put a…
Excerpt from my book, The Four — 10/3 release. Thought it was relevant given recent discovery the Facebook “platform” has opted to be Russia's low-priced whore. From Russia with Likes Fake news stories are a far greater threat to our democracy than a few whack…
Bread Crumbs We are in 2–3 meetings a week with CMOs and CEOs of large consumer firms. My role is to pretend I'm on their board and discuss what they should be focusing on, and why. We then do an exercise where we imagine the…
Every Monday, get our insights on Markets. On Wednesdays, we'll answer your questions in Office Hours. And Thursdays we'll share a Conversation - this week, Daniel Pink, the author of five New York Times bestselling books including Drive: The Surprising Truth About What Motivates Us and To Sell is Human: The Surprising Truth About Moving Others, joins Scott to discuss regret, human motivation, and his Washington Post column, “Why Not?”